F&I Manager Certification Course
with Ron Reahard
President of Reahard & Associates
The premier, consultative, menu-based F&I certification program
presented by the nationally recognized F&I trainer, author and NADA speaker
The numerous benefits of Achieving F&I Excellence!™ training include:
- Changes manager’s focus from “selling” products to helping customers, increasing product sales, profits and customer delight with the F&I process.
- Implements a customer-centered, needs-based F&I presentation based upon the customer’s agenda, not the F&I manager’s agenda.
- Trains managers to respond positively to customers’ questions, concerns and objections.
- Enables F&I managers to use objections to help lead customers to positive buying decisions.
- Provides basic and advanced sales techniques, with 10 great visual aids and service contract closes.
- Shows managers how to evaluate and analyze credit from a lender’s perspective in order to provide paper buyers with valid reasons to approve the credit-challenged customer.
- Educates managers with regard to the laws and regulations that impact F&I on a daily basis.
- Ensures that proven, consistent F&I processes and best practices are utilized.
- Increases sales of all F&I products by providing an F&I process that enables managers to collapse confrontation at the point of contact.
- Creates in every F&I manager a tradition of excellence and a genuine belief in their products and their own abilities.
For more information on the CNA National service contract program, contact your local representative or call us toll-free at 800.345.0191.